Expert answer / 15
Is AI content hurting our brand?
Short answer
AI is a tool; inaccurate, generic or unreviewed content is what can damage trust.
More detail
Questions behind the answer
Whatis happening
What does lazy AI content look like?
Lazy AI content often sounds generic, repeats common advice, includes unsupported claims or lacks examples from real customer experience.
Whyit happens
Why do people trust AI content less?
Readers may distrust content that feels inaccurate, interchangeable or unaccountable. Using AI alone does not make content trustworthy or useful.
Howto fix it
How do we use AI and still sound like us?
- Give AI a clear brief and your real brand examples, not just a topic.
- Add original expertise, customer evidence and a point of view.
- Have a knowledgeable person check accuracy, usefulness and tone before publishing.
Sources: Google Search's Guidance on AI-Generated Content · Creating Helpful, Reliable, People-First Content - Google Search Central · What's the best AI tool for content creation? — ROI.com.au