Expert answer / 17
How do we show up in Google and ChatGPT answers?
Short answer
Publish clear, sourced answers to the questions buyers actually ask.
More detail
Questions behind the answer
What does AI search mean for our website?
SparkToro estimated that 68.01% of US Google searches ended without a click from January to April 2026. That broad search estimate shows why visibility and citations can matter alongside visits; it does not predict the traffic of an individual website.
Why is our website traffic dropping?
A traffic decline can come from lower demand, ranking changes, seasonality, technical problems, search features or tracking changes. Industry-level zero-click trends may be part of the picture, but compare your own Search Console impressions, query mix and landing pages before assigning a cause.
How do we get mentioned in AI answers?
- Publish useful pages that answer specific customer questions clearly.
- Support claims with original evidence, named sources and clear business information.
- Track impressions, qualified visits and citations or mentions across relevant AI tools.
Sources: In 2026, Less than One Third of Google Searches Still Send a Click - SparkToro · Google's Guide to Optimizing for Generative AI Features in Search · Organic Search Traffic Is Down 2.5% YoY - Search Engine Land · What's the best content strategy for AI search in 2026? — ROI.com.au